{"id":2663,"date":"2020-04-28T16:20:22","date_gmt":"2020-04-28T14:20:22","guid":{"rendered":"https:\/\/davidperezgar.com\/?p=2663"},"modified":"2020-04-28T16:27:21","modified_gmt":"2020-04-28T14:27:21","slug":"notas-charla-alvaro-sanchez-optimiza-google-my-business","status":"publish","type":"post","link":"https:\/\/davidperezgar.com\/en\/blog\/events\/notas-charla-alvaro-sanchez-optimiza-google-my-business\/","title":{"rendered":"Notas charla \u00c1lvaro S\u00e1nchez: Optimiza Google My Business como un SEO aunque no sepas ni qu\u00e9 es el SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El pasado Jueves estuvimos en la meetup con \u00c1lvaro S\u00e1nchez hablando de posicionamiento local SEO. Estas fueron mis anotaciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Factores de relevancia para el posicionamiento:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Proximidad. <\/strong>Pero depender\u00e1 del sector. Hay algunos que s\u00ed como Gasolineras. Podemos utilizar GS Location Changer.<\/li><li><strong>Popularidad.<\/strong><ul><li>Rese\u00f1as: cantidad, calidad, velocidad.<\/li><li>Enlaces a la web.<\/li><li>Citaciones.<\/li><li>Rese\u00f1as en otras p\u00e1ginas.<\/li><\/ul><\/li><li><strong>Relevancia.<\/strong><ul><li>Categor\u00edas Google My Business.<\/li><li>Palabras clave en descripciones, rese\u00f1as, productos y servicios.<\/li><li>Palabras clave en la p\u00e1gina web.<\/li><li>Engagement del usuario.<\/li><\/ul><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para optimizar Google My Business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Listado:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Crear y verificar ficha<\/li><li>NAP horarios y descripcio\u00f3n<\/li><li>Asignar categor\u00edas:<ol><li>Ver c\u00f3digo fuente en la ficha desde Google Maps para ver categor\u00edas de la competencia<\/li><\/ol><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3mo trabajar<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Contenido y arquitectura de la web<\/li><li>Optimizaciones b\u00e1sicas Google My Business<\/li><li>Enlaces a la web<\/li><li>Citaciones b\u00e1sicas<\/li><li>On page a fondo<\/li><li>Tareas recurrentes<ol><li>M\u00e1s rese\u00f1as<\/li><li>M\u00e1s texto<\/li><li>Post<\/li><li>Citaciones<\/li><\/ol><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Crea el enlace en tu cuenta de Google Maps:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">https:\/\/dominio.com\/?utm_source=google&#038;utm_medium=maps&#038;umt_campaign=Google%20Maps<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqu\u00ed tienes el video completo de la charla:<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Optimiza Google My Business como un SEO aunque no sepas ni qu\u00e9 es el SEO\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/CRolWhev0Ts?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes conocer m\u00e1s de \u00c1lvaro S\u00e1nchez en <a href=\"https:\/\/paraisoseo.com\/\" target=\"_blank\" rel=\"noopener\">Para\u00edso SEO<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El pasado Jueves estuvimos en la meetup con \u00c1lvaro S\u00e1nchez hablando de posicionamiento local SEO. Estas fueron mis anotaciones.<\/p>\n","protected":false},"author":1,"featured_media":2667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","inline_featured_image":false,"_ayudawp_aiss_exclude":false,"webmentions_disabled_pings":false,"webmentions_disabled":false,"editor_notices":[],"footnotes":""},"categories":[45],"tags":[333],"class_list":["post-2663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-wordpress-granada","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/posts\/2663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/comments?post=2663"}],"version-history":[{"count":0,"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/posts\/2663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/media\/2667"}],"wp:attachment":[{"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/media?parent=2663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/categories?post=2663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/davidperezgar.com\/en\/wp-json\/wp\/v2\/tags?post=2663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}